Revealing the scents behind everyday products with expert fragrance breakdowns and scent analysis for curious consumers and savvy brands.

They call me “The Nose”

Hello! My name is Guillermo Fernandez—most of my friends and colleagues in the fragrance industry call me Bill, though some publications have simply referred to me as “The Nose.”

Sniff Notes is my personal website to share insights on the scents of household products, personal care fragrances, and industry trends.

Learn more about me
Professional Fragrance Evaluator Guillermo Fernandez